My Story

I am Erich Berghammer, based in Amsterdam, the Netherlands, known as Aroma Jockey ODO7, a perfumer and a scent artist. I studied graphic design and specialized in book illustration. Yet, colors and visuals never fully satisfied me; I craved a new medium to express communication and art.


The Turning Point

In 2002, I attended a performance in Amsterdam by a Japanese artist. Despite the superb music and perfect visuals, an unpleasant odor permeated the venue, ruining the experience for everyone. In that moment, the idea struck: why not use scent deliberately? Why not treat fragrance like music, mixed live, in real time, to enhance a concert and use scent as a medium to express themes, translate music, and create positive emotions; use the power of scents to create authenticity and much more?


Aroma Jockey

I coined the term "aroma jockey": a real-time perfumer who blends and releases natural fragrances in sync with music, film, performances, or products. Using powerful fans, vaporizers, and pure essential oils, I began creating multi-sensory experiences at clubs, festivals, concerts, and events.


Scent Design

Since 2015, l've expanded into perfume design, marketing fragrance creation, and developing signature scents for brands.

Powered by Froala Editor